Image Optimization for Website

1. Clear Contact Information

First, allow potential customers to reach you with ease. Clear and open contact details are important for trust, especially for small businesses. Customers should not search hard to contact you.

What to Show: Have at least a contact form, telephone number and email on your website. If there is a physical store, add your address and a map as well.

Tip: Put contact details in the header or footer so they show on each page. This small step helps visitors find what they need, no matter their location on your site.

2. Strong Call-to-Actions (CTAs)

Call-to-actions lead visitors through your site and prompt them to proceed further. You might desire guests to reach out to you, reserve a service or buy something. A smartly crafted CTA really changes everything.

What to Include: Bold buttons with clear words like “Get a Free Quote,” “Book a Consultation,” or “Shop Now.” CTAs ought to be visually prominent on the page, grabbing interest and encouraging clicks.

Pro Tip: Put CTAs wisely, like at section ends or next to service details, allowing visitors to proceed easily. CTAs aren't just buttons - they are invitations for your customers to interact with your venture. Craft them to be hard to ignore!

3. Customer Testimonials and Social Proof

Happy customer experiences gives potential customers the confidence to put their trust in you. We'd recommend showcasing short testimonials or case studies from satisfied clients.

What to Include: Add a section on your home page that showcase 2-3 reviews. Pro Tip: If possible include names, stars, or photos. They make reviews real and more authentic.

4. Mobile Friendly, Responsive Design

Nearly 88% of users who use their phones to look up local businesses contact or visit that business within 24 hours.

It's important to prioritize easy to view mobile friendly websites that show the user exactly what they want to see.

Mobile Internet Usage Statistics

5. Fast Loading Times

1. Users hate slow website and love speed / convenience. Slow websites cost you potential customers since they'd be unwilling to wait for your website to load.
2. Google ranks websites that perform faster with a better rank.

Your best bet is to compress images, minify code, and cache to optimize speed.

Check out Google PageSpeed Insights to identify any issues